If you’re looking to grow your Malaysian business using emails – you need a proven email marketing software that’s going to be able to do all the heavy-lifting to get you the results that you want. In short you’d want an email marketing software that’s easy to use, affordable, and has some pretty neat features to turn your leads into customers – wouldn’t you?
It sounds simple enough, but with an overwhelming 150+ email marketing tools to choose from, and in a rapidly-changing market, and with every email marketing company’s website saying the same thing, it’s anything but!
Which is why we got down and wrote this article; where we can list down exactly what you’d need if you’re looking for a proven email marketing software in Malaysia that will provide the results you’re looking for and turn your emails into cash and profits for your business in no time at all. Read on to find out more below.
Email Marketing Software Malaysia | Introduction
An email marketing software or tool is able to do more than just send emails to your subscribers or customers. An ideal and powerful email marketing software would be able to turn your email list into a goldmine for your Malaysian business. In fact, it is proven that having the right email marketing software can often be the difference between a single-digit and double-digit response, so it’s important to get your choice right. Regardless of which email provider (Gmail, Hotmail etc.) you use, as a business employing an email marketing software, you will generally generate and send emails through the email marketing software itself.
If you want to find out about why email marketing is so important, then do check out this article to see what are the 3 main reasons why email marketing is critical for your business in Malaysia.
Although there are plenty of choices for email marketing software with a number of local and international email marketing software providers in Malaysia currently, we at Elevate Digital have been using ActiveCampaign for over 4 years now and have had some amazing successes with this powerful email marketing software.
Choosing The Best Email Marketing Software
Email marketing is one of the most cost-effective marketing strategy for Malaysian SMEs (Small Medium Enterprises). According to the Direct Marketing Association, email marketing on average sees a 4300% return on investment (ROI) for businesses in the United States.
If you think that is unbelievable – think again. The reason email marketing is so powerful is that once you have obtained an email address of a. potential prospect – you can tailor a number of very powerful messages and even custom offers to entice them and get them to take action. The ability to track and measure each email that you send out coupled with the fact that each email can be laser-targeted to a potential recipient certainly makes email marketing as one of the more powerful digital marketing strategies that smalls businesses in Malaysia could employ today in 2020.
Another huge benefit is that each email you send you is literally FREE!
It’s important to understand that a lot of your success employing email marketing strategy would depend on the email marketing software that you choose, as that is the single most important component responsible for making sure that your emails actually get delivered to your recipients.
If you aren’t careful though, chances are that you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which would eventually cause your Malaysian business to lose even more money with poor take up-rates etc.)
What to Look for in a Good Email Marketing Tool?
Generally a good email marketing service or software should enable you to create highly engaging email newsletters or campaigns with an easy to use interface (think drag and drop editor). You should also have the ability to easily send bulk emails that are personalized, customised and targeted without putting in a lot of work or time. This is also known popularly as marketing automation.
Now that though doesn’t mean that you should literally send out a promotional or sales oriented email every single day. DO keep in mind that optimising email marketing is critical to ensure that your email list has recipients that are eagerly awaiting your emails and not ones that simply mark it as junk and forget about it. Check out this article here to see how you can turn your emails into a solid profits for your business.
More powerful features available in ActiveCampaign, such as managing your contact lists, the ability to segment users into different unique groups (i.e. someone who visited your website and clicked on a product but didn’t purchase), as well as the ability to track the overall performance of your email marketing campaigns. In addition ActiveCampaign also enable the feature to set up fully customisable email marketing campaign flows automatically – i.e. you can send a 7 day email series to someone new who has just visited your website to explain all about the various benefits of your product or service.
Email Marketing Automation in ActiveCampaign
This helps to ‘warm up’ a potential visitor to your website and cultivate them to become a client or customer in the near future. Customers would also trust you more after the first few series of emails – which is why email marketing converts into purchases at such an incredible rate compared to any other digital or traditional marketing channels available today
Another important consideration is that a good email service software provider ensures that your email campaigns do not end up in the spam folder.
Email tracking, deliverability and open rates report with ActiveCampaign
Here are some of the key considerations you’d want to keep in mind when choosing the ideal email marketing software (such as ActiveCampaign) to grow your Malaysian business:
- Ease of use (Drag and drop editor like)
- Easily send bulk emails to subscribers
- Aesthetically pleasing email and newsletter designs
- Managing your contact lists
- Ability to segment users into different segments based on their behaviour
- Ability to track email marketing performance
- Powerful Customer Relationship Management (CRM) features
- High deliverability of emails
- Easy to create automated email series (marketing automation)
Email Marketing Software Malaysia | Pricing
Now if you’re thinking that a powerful email marketing software tool such as ActiveCampaign is going to cost you a bomb – think again! ActiveCampaign‘s entry level Lite plan which you can use for 500 users easily will only cost you USD 9 or just under RM 40 a month. That is incredibly affordable for even most small businesses in Malaysia and would offer some pretty amazing return of investment (ROI) as well. Check out the following table for a quick price comparison of the various plans available in ActiveCampaign. For a more in-depth pricing comparison as well as how you can make the most of your ActiveCampaign packages – check out this article.
Cost Based on List Size
Lite Plan (Monthly)
Plus Plan (Monthly)
Professional Plan (Monthly)
Enterprise Plan (Monthly)
So if you’re thinking that email marketing is unaffordable for your business in Malaysia – we say think again. An amazing piece of software like ActiveCampaign which can literally transform your business with powerful and effective email marketing for less than RM 50 a month is almost a no brainer to start with.
What’s more is that you can even get started with a 2 week FREE trial plan with ActiveCampaign today by simply clicking on the button below.
Email Migration Offer | Email Marketing Software Malaysia
Now chances are you’re already using an email marketing or automation software of some sorts, then typically the biggest sore point for shifting email marketing platforms has been the time and effort required in redoing all the work you’ve put in from CRM (Customer Relationship Management) flow, automation sequence of emails and SMS etc.
The great thing about enrolling with ActiveCampaign today is that they offer a completely free migration service, which means that the entire worry of doing the following is all taken care of for free by the experts at ActiveCampaign:
- Importing your email lists, contacts, custom fields, and tags
- Recreate your automation workflows
- Recreating opt-in forms
- Recreating email templates and flows
Conclusion | Email Marketing Software Malaysia
As mentioned at the beginning of the article, we’ve been avid fans of ActiveCampaign as our preferred choice of an email marketing software for our business as well as our clients, and have generated literally hundreds of thousands of ringgit of sales simply by employing an effective email marketing strategy. If you’re a Malaysian SME that has yet to even get started with email marketing, think again – as it simply offers one of the most affordable starts into digital marketing strategies and channels today.
The most important factor being that once you have an email of a prospect you can literally reach out to him/her countless times again in the future literally for FREE – without incurring any costs. The personalised and customised nature of email marketing – tailored to individual tastes and displayed characteristics certainly make email marketing a very powerful digital marketing strategy to employ to take your business further this 2020.