Explainer Videos or sometimes known as Animated Videos are all the rage now worldwide. Both type of videos are employed by businesses in Malaysia, Singapore and worldwide. Various businesses including multinationals and SMEs (Small-Medium-Enterprises) use such videos to educate, promote and get viewers excited about their products and services.
Explainer videos are also renowned for making dry and boring topics easy and fun to understand and digest for their viewers, due to their nature of being colourful and light-hearted. All of these factors, make the use of such animated or explainer videos a MUST for any business looking to attract customers and promote their products and services
If you have no idea what an Explainer Video Malaysia is – check out our portfolio and order process by clicking on the button below
An Explainer Video uses colourful, engaging images, and motion that often takes a complex idea and presents it in a simple and super easy to understand manner. The use of an Explainer Video or Animated Video has been cited multiple times by various marketing intelligence research, to contribute to improving product / service understanding by up to 650% compared to other traditional means such as a powerpoint slide, quotations, brochures etc.
Explainer videos are also the most effective and proven tool to convey information to someone else that results in a significantly higher retention rate, i.e. the person viewing the video will be able to recall information shown in it much longer than anything else, such as information obtained from reading document or watching a powerpoint slide for example.
Lets take an example such as yourself reading this – how many videos have you seen today? Be it on Social Media, on your computer, mobile phone etc. We are already heavily relying on electronic devices as part of everyday life – and video marketing using Explainer Videos are the perfect tool to be used in all of these devices across various Social Media platforms to reach your prospects in no time at all! More so doing so in a cost effective and smart manner.
Above is a sample Explainer Video made for a local Malaysian client
At Elevate Digital – we are super proud of the fact that our Explainer Videos are presently used by over 150+ businesses, small and large, across 4 countries. What’s even more significant is that they have all shown significantly improved sales numbers, and lead generation quality employing by incorporating them into their overall business marketing strategies. Our tailor made animated videos for each individual client we take on, means undivided attention and quality, to deliver a video that meets your business’s unique goals and ideas. We spend easily more than a 100 man-hours on each video production process to ensure that every single requirement that you might have is ticked off accordingly.
If you’re still on the fence about getting on for your business, think about this – everyone loves watching a video, what makes you think your prospective clients and customers would be any different? More so if it’s a colourful and brightexplainer video that’s used to do so. You aren’t only producing a video asset that is fun for your future customers to watch – you’re also building a brand, and getting those viewers to take immediate action by contacting your business or even to make a purchase from you!
At Elevate Digital Media – we are also the pioneers when it comes to offering the same superb quality explainer videos at affordable prices! High quality explainer videos doesn’t have to costtens of thousands of ringgitsanymore, our basic explainer video packages start from just RM 1799! We at Elevate Digital believe that Top Quality Explainer Videos should be made accessible for everyone, and our pricing reflects just that!
Unlike various other video production agencies that get you to contact them and jump through hoops before even getting a price quote – we are always upfront and transparent with our explainer video prices from the start. What you see if what you get! Check out some of the various outstanding explainer videos of our portfolio here, so you know exactly what you’re paying for. As a video production agency in Kuala Lumpur we are also a quirky bunch of people – we love creativity and enjoy the challenge of taking an idea or concept and presenting it in an award winning animated video production for a client.
We are also certainly not new to explainer video production in Malaysia – having produced various types of animated and explainer videos for over 150+ businesses ranging from retail, technology, software to the insurance sector. Want a top-quality explainer video for your business ? Well, count on us to deliver it for you in an affordable and professional manner.
Boosting Sales Numbers with Explainer Videos in Malaysia
Ok, now let’s talk about what matters to you as a Business. Well no guesses for guessing it here but it’s SALES!Explainer videos are an excellent sales tool for various businesses to employ.
Let’s take an example. For instance imagine, an insurance or a financial planner who is trying to secure a sale for an insurance policy that promotes savings (or also known as an Investment Linked Plan at times). Let’s call our insurance planner – En. Ahmad. Now Ahmad has secured an appointment with a prospective client (Linda) who is interested in such a product as she is interested in saving up for her kids education proposed.
Now, Ahmad has two options – he could meet Linda and talk till the cows come home and show her various graphs, numbers, text or even powerpoint slides to explain the benefits of such an insurance policy and how it would help her meet her goals. Or he could just take out his computer to show her an outstanding animated video, or even just send Linda a ‘WhatsApp’ with the explainer video attachment. This animated video could showcase the benefits of such an insurance policy showcasing the savings benefits, how the savings will grow over the years, and showing how it can fund the tertiary education of Linda’s children to pave a brighter future. The use of an explainer video have been proven to be more than 650% more effective in conveying information, benefits and keep their viewers engaged competed to any other form of media.
Which one do you think is going to win over Linda and keep her excited about taking up the said insurance policy? Obviously it’s the explainer video option! The other benefit is that, getting Linda to say ‘YES, LET’S DO IT NOW’, whichmeans Ahmad gets to secure an insurance sale much quicker. Traditional insurance sales life cycle ranges from weeks to even months – giving Ahmad access to his precious insurance commissions a lot faster and setting him up to be a top sales performer in his insurance company.
The above example does not just apply to insurance and financial products though – you can also use an explainer videos in Malaysia to showcase B2B (Business to Business) solutions, retail products, sporting goods, food and beverage industry and simply just about anything else. Anything you can describe with words, can literally be explained with an explainer video production – giving your content a much more powerful impact on delivery to your target audience.
Stand out from the competition with Explainer Videos | Top Explainer Video Studio in Malaysia
Want to find out more about how employing an Explainer Videowould help you stand out from your competitors and gain more market share instantly? Find out more below:
A CLASS ABOVE YOUR COMPETITORS | Explainer Video Malaysia
Explainer videos in Malaysia, when combined with an effective digital marketing strategy is increasingly transforming businesses into powerhouses. In a competitive marketplace, it’s important for you and your business to stand out from the competition. Using an animated video can easily set you apart from your competitors since it establishes you as a market leader employing creative and innovative solutions and company that is focused on the future.
SIGNIFICANTLY IMPROVE CONVERSION RATES | Explainer Video Malaysia
Conversion rated also known in simple terms as actual generated sales figures directly affect your business’s bottom line. Explainer videos do not just engage your potential customers; they also inspire them to actually make purchases and help your business in maximizing profits. Latest statistics from market intelligence, reveal that including an explainer video on your landing page or website can increase your conversion rate by a whopping 80%. That number can often make or break a business!
Whether you are trying to sell clothing or books, any product can be marketed through an explainer video, no matter how serious or light-hearted your product is – it has a story to tell and animated video tells that story in the best possible way.
A small investment in business’s very own Explainer Sales Video will keep generating a significant ROI (Return on Investment) for the business over many months if not years!
BE IN TOUCH WITH YOUR CUSTOMERS | Explainer Video Malaysia
Consumers nowadays engage with online video content on a daily basis, often on Social media platforms using their mobile phones. In a recent market research, it was found out that one third of all online activity time is spent watching videos. Engaging your customers is, therefore, ever-important in the competitive world of digital marketing and can be regarded as the first step towards making a sale.
Explainer videos are the perfect way to engage potential customers since they provide a way to present essential information in an attention-grabbing and interesting manner. So if you need to effective content that gives you the best possible chance of effectively engaging with your customer – using an animated video series is your best bet at doing so!
HELP PROSPECTIVE CLIENTS UNDERSTAND YOUR PRODUCT | Explainer Video Malaysia
You can either talk till the cows come home or simply show your prospective clients an animated video about your product. If a potential customer is unable to grasp what you are selling them, they surely won’t want to buy it. Employing animated videos explains the purpose and function of your products or services, in an easy-to-understand way and fun manner to your clients.
Animated videos can be great when it comes to story-telling. You might have heard the saying ‘Don’t sell, tell a story’. A purchase is often an emotional decision, an animated 60 seconds or 90 seconds video skit showing real life instances of how your products and services are used, will make your consumer’s life so much easier, and will definitely work wonders for your business in terms of sales.
SAVES YOU TIME AND MONEY | Explainer Video Malaysia
Unlike using live-action videos, explainer videos do not age very quickly. In live-action videos, fashions from a couple of years ago look ridiculously dated now. Choosing an animation video instead will save you money, as it will remain fresher-looking for longer and the content would need to be updated less frequently.
Explainer videos also has the ability to express in a matter of minutes what could take hours to read or simply listen to. Thus, by commissioning an animated video you will save yourself precious time.
As compared to live human actors as well, animated videos does not promote any particular age, race or nationality. This is vital because the internet is fast becoming a global marketplace. Therefore, your business needs to appeal to everyone, no matter who they are. Using explainer videos you are literally marketable to every single viewer without any subtle discrimination factor that your viewers may experience with a live action video.
EXPANDING YOUR REACH | Explainer Video Malaysia
As a business owner, you would want to reach out to as many potential consumers as possible, and present them with your products or services. Facebook, Twitter and Instagram are popular social media sites that allow users to reach out to millions of people from all over the world. All of these platforms promote video content above and beyond any other type of content – meaning your explainer video once produced is going to be literally taking over these platforms by storm – reaching a HUGE number of viewers in no time at all.
An explainer video would as such let you you can easily spread the word about your product or services, that too in a fun and interesting way that captivates your viewers attention.
As such one can easily from the above examples and benefits – how valuable the effective use of an Explainer Marketing Video strategy could make a HUGE difference for businesses operating in Singapore, Malaysia and around the world today.
If you are seriously interested in improving your sales, bottom line, improve brand awareness and grow your business to be a powerhouse – employing the use of an Explainer Video production series is a must!
Explainer Video Production Agency in Malaysia & Singapore
At Elevate Digital – we sure are a quirky creative bunch! We love coming up with new marketing messages and a way or presenting an old idea in a completely unique manner that grabs viewers attention. An outstandingExplainer Video, coupled with an effective Social Media Marketing strategy has the potential to literally change the way your business is able to attract new clients and customers on an ongoing basis.
This is exactly what we at Elevate Digital specialises in – from producing world class explainer/animated sales and marketing videos, to employing the video to gain maximum traction for the said business. Our Integrated Digital Marketing™ solution, especially one that incorporates an Explainer Marketing Video has been shown to increase sales and leads by over 7500% compared to individual digital marketing techniques such as standalone social media marketing campaign etc.
As a business client with us – we guarantee a successful implementation of the above strategies that would literally have new customers walking through your doors – every single day without much effort at all on your part – and that is what we strive for!